Fifty shades of different

Kazan couturier Rustam Iskhakov showed a new autumn/winter collection in 50 looks

Fifty shades of different Photo: Maksim Platonov

Designer Rustam Iskhakov's fashion show took place in the White Hall of the Kazan City Hall on 11 November, which probably became the main event of the season in Tatarstan's fashion industry. This time the designer presented not only clothes for women but also men. Realnoe Vremya tells the details.

Floor-length dresses, but not everybody had them

Rustam Iskhakov knows how to make his fashion shows a secular event by choosing beautiful interiors for his catwalk show. His show has taken place in the Kazan City Hall for the second time, it is the former Nobility Assembly where there is no podium, of course. But the view on the show was comfortable from any angle.

However, people started to gather one hour till the show. Waiters were dashing in the hall by serving champagne and snacks. Ladies accounted for the majority of the guests. We can presuppose they are those who prefer to wear RUSTAM brand. The invitations had a dress code – evening dresses, which was followed by the guests. But not all guests had floor-length dresses.

The very couturier appeared among the guests distracting from the preparation of models for the show from time to time

Black – ''the king of the catwalks'' – dominated in the colour range that the guests had on. By the way, it is one of Iskhakov's favourite colours. The very couturier appeared among the guests distracting from the preparation of models for the show from time to time, which caused great delight. Many of the guests asked him to take a photo with them, and Rustam couldn't help but pose.

Some of the guests of the evening recalled that unknown designer from Naberezhnye Chelny Rustam Iskhakov presented his collection in Silver Silhouette competition in the late 90s, which took place in the opera theatre. Iskhakov's collection was the best but wasn't among medallists – the judges were so clearly partial. But Kazan remembered Rustam Iskhakov's name. Who could suppose then that RUSTAM would be popular not only in Russia but also abroad.

Attention to men's clothes

One could already see the new collection in the hall – fragments of the photo shooting were there.

The attention was drawn from the beginning because the new collection had clothes for men, what Iskhakov did sometimes but did not include in shows. Now the small collection of men's clothes got the right to exist. Now we can suppose that if sales go up, the brand will have a permanent line.

Life in violet

After the reception, which lasted for almost one hour, the guests were asked to go upstairs to the White Hall. Three rows of chairs were standing there on both sides, but all seats were occupied. Rustam Iskhakov presented the new 2017/2018 autumn/winter collection. This time the collection did not have a name, which didn't reduce its virtues. The catwalk show lasted for long – there were fifty looks.

How does Iskhakov see the autumn/winter season? Cosy, warm and elegant. Not grey and nondescript but printed clothes. Detachable dyed fur trims are one of the gimmicks of the collection. What is more, the couturier offers to wear these trims with not only coats and jackets but also dresses.

As usual, the clothes had a perfect cut. As usual, it is a distinctive feature of Iskhakov's clothes, they're laconic and womanly. Knee length, pencil skirts, dresses, folded full skirts, bomber jackets, straight coats, the focus is often made on the waist. Iskhakov not asserts himself but reveals a woman. Laconism also reigned in men's clothes, they are comfortable, cosy, elegant, functional, for all occasions.

''The ideology in this collection is right. On the one hand, it moves away from traditional jeans and jumpers and, on the other hand, from spangles and sequins. It teaches people to wear multipurpose and elegant clothes because elegance is not in frills but in simplicity and a good cut,'' Candidate of Art Studies Rauza Sultanova supposes.

Right violet was a kind of adornment of the collection

The colour range is curious. Rustam Iskhakov feels colours. Grey, blue, shades of green in prints and unexpectedly mustard and amethyst, dark violet. Right violet was a kind of adornment of the collection. The colours are very unexpected. But when you see them, you understand that it should be this way, no other way. For instance, the combination of the mustard cloth and with weak sky-blue fur. It is just fin de siècle elegant.

''Rustam Iskhakov adds art, elegance, which are, as a rule, characteristics of haute couture collections, to the prêt-à-porter collection. He's not afraid of brave decisions, he is on trend, skilfully and accurately combines things that seem to be completely different. The result will be amazing,'' artist Elena Gimranova assessed Rustam Iskhakov's new collection so.

One of the previous collections of Rustam Iskhakov shown in the Cannes was called Me As Art Object. His new collection could also have been known so because that delicate and fragile character of the woman that was the main line in the show brought us to heroines of world cinematography – elegant smart women who can be crazy at the same time. In brief, those who can drive people crazy.

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By Tatiana Mamaeva. Photo: Maksim Platonov